La Regenera
Assessment
About La Regenera

We chose to put what we know behind the companies we want to see grow.

A smiling professional in a meeting with her team
Why we exist

For years, we used our experience, knowledge and skills to help large companies and global brands grow.

Then we made a deliberate choice.

We decided to put what we know about markets, customers, growth, technology and execution behind companies creating a positive impact on people and the planet.

Because these companies are building solutions the world needs. And too often, they face a harder path to market, compete against established alternatives, and need to work harder to turn a better solution into a successful business.

That is why La Regenera works exclusively with impact-driven companies. We want to help the businesses shaping a better future win more customers, generate more revenue and become stronger, so their solutions can reach further.

The people behind La Regenera

We bring different backgrounds, experiences and perspectives to the same table, and work closely together around each client. Meet the people bringing La Regenera to life.

Fabiana Bernabe

Partner | Direction & Impact Steward

Former VP & Global Head of Marketing at Elekta and Marketing Director at GE Healthcare, with experience across global B2B markets in 120+ countries. She brings more than two decades of experience in marketing, growth and business across global corporations and technology scale-ups, together with a deep commitment to using that experience in service of positive impact. She holds an MBA and is Cambridge-certified in Business Sustainability Management.

Sabrina Dias

Marketing Coordinator

Marketing operations professional with a background in content strategy, copywriting, and high-ticket sales funnels. Holds a bachelor’s degree in business management and a postgraduate qualification in Neuromarketing, with experience working with B2B and international clients.

Connects client needs, business priorities, and audience insights to shape relevant content and campaigns that are strategically aligned and designed to create meaningful business impact.

Camila Lopes

Demand Generation & Conversion Lead

Marketing strategist with 12+ years of experience in demand generation, CRM optimisation, marketing automation, and conversion strategy. Experienced in building scalable marketing systems, integrating AI-powered workflows, and improving customer journeys for international businesses across B2B, tech, and digital markets.

Riccardo Pavesi

ESG-Nature Consultant

Regenerative Agriculture specialist with hands-on experience in agroforestry, regenerative systems, and sustainability frameworks across Europe. Deep knowledge of regenerative value chains, agriculture, and systemic transition models.

What we do

We help impact-driven companies win more customers and grow their business.

We work with established B2B impact-driven companies that have strong solutions and more market potential than their current pipeline reflects. We combine market and customer intelligence with positioning, demand generation, nurturing and conversion to build a Growth Engine that creates more qualified opportunities, wins more customers and generates more revenue.

Because more growth means more impact.

Hands holding a bunch of freshly picked grapes

Impact-driven companies are solving some of the challenges that matter most to people and the planet. But strong solutions do not automatically translate into strong business growth.

There is often much more opportunity within reach: potential customers already in their networks, contact lists and CRM, and many more across the market that look like their best customers.

La Regenera exists to help turn that potential into growth. We bring together intelligence, strategy and execution to build a Growth Engine that reaches the right prospects, creates qualified opportunities, wins more customers and generates more revenue.

Because when impact-driven businesses grow, their impact grows with them.

How we turn growth potential into revenue

We organise and implement how your company finds, nurtures and wins more customers, connecting market intelligence, demand generation, CRM, marketing automation and sales around revenue growth.

Take the Growth Assessment
  1. 01

    Find more of the right customers.

    Define your ideal customer profile and use market and customer intelligence to identify more companies that look like your best customers.

  2. 02

    Turn existing leads into qualified opportunities.

    Nurture prospects with the right content and follow-up based on who they are, where they are in the buying journey and how they engage.

  3. 03

    Turn your CRM into a revenue engine.

    Clean, structure and segment your CRM and marketing automation data so we can run targeted automated campaigns that move prospects towards a sale and create upsell opportunities with existing customers.

  4. 04

    Connect marketing with your sales pipeline.

    Build demand generation campaigns around real sales opportunities, so marketing activity leads to more qualified conversations and customers.

  5. 05

    See what actually generates revenue.

    Track what creates pipeline, converts into customers and drives revenue, so you can invest more in what works.

What working with us feels like

Built together with your team.

We work closely with your team, combining what you know about your business and customers with our experience building and activating Growth Engines.

We move quickly from strategy to execution, learn from real results and keep improving together. Along the way, we transfer the knowledge, systems and ways of working we develop, building your team’s capability to keep growing long after our work together.

Our commitments

What you can expect from us

  1. We start with what is real.

    We start from your reality: your goals, capabilities, team, tools and existing opportunities. We build from where you are today and focus on what can realistically move your business forward.

  2. Growth has to lead somewhere.

    We measure our work by qualified opportunities, customers and revenue.

  3. We learn from real results.

    We test, measure and improve based on what actually moves prospects and customers forward.

  4. We build capability that stays with you.

    The knowledge, systems and ways of working we develop become part of your team.

  5. We protect the purpose behind growth.

    We want growth to make your company stronger and take your positive impact further.

Many hands resting together on a tree trunk
A grower inspecting crops in a field at sunrise
Woman smiling among harvested oranges

Your next growth opportunity is worth finding.

There may be more potential in your existing relationships than you realize, and new customers you have yet to reach.

Take the Growth Assessment to see where your strongest opportunities may be and where to focus next.

Or talk to us about what you want to achieve.

Take the Growth AssessmentTalk to us